Marketing Deployment Manager

Role purpose:

British American Tobacco is currently hiring a solid Marketing professional to join our team based in  Luanda as Marketing Deployment Manager.
The aim of the role is to lead, manage and equip their teams to deliver an Unrivalled Sales Experience and  Unmatched Business Value to all BAT customers in their territory, whilst ensuring alignment of key Marketing Initiatives within the Southern African Markets.

Key responsibilities:

• Assist the Head of Trade (HoT) in the development of End Market (EM) activities, and provide input into Communication; Planning activities on a cyclical basis;
• Coordinate implementation of brand and trade programmes within the EM, quickly reacting against competitive threats if necessary;
• Provide guidelines to the Trade Marketing Representatives regarding plannogrammes and merchandising materials;
• Participate in the monthly end – market Leadership Team meeting, providing data for areas of responsibility;
• Participate in the monthly MDM/Cycle Plan meetings facilitated by Head Office, providing data for areas of responsibility;
• Propose goals and KPIs for the programmes implemented within EM and track ongoing results;
• Drives the embedding of Programme’s standards including templates, tools, Governance, Planning, Reporting, Risks, Issues, and Dependences across the EM;
• Provide Senior Management with information and decision support – collate required data and produce reports and insights to facilitate decision making;
• Manages the collation of required data and reports for analysis and facilitate decision making;
• Agree EM plans including resourcing, scope and timelines.

Evaluation and reporting:

• Perform regular market assessments throughout the Regions, and effectively utilise and analyse information/data from reports drawn/received to monitor/manage EM performance against targets and proactively take corrective action;
• Collate and analyse BAT, competitor and illicit stock brand performance/activities, and provide regular market intelligence reports;
• Prepare for and participate in regular end-market performance reviews as part of the EM Leadership Team for areas of responsibility;
• Prepare for and participate in the National Communication Planning, Illicit Trade and Indirect Supply Meeting;
• Provide Sales information and reports on sales performance to ensure that the HoT is fully informed at all times;
• Ensure accurate compilation and timeous submission of all required reports/completion of all administrative activities;
• Assist the HoT in the execution of duties as delegated & perform ad-hoc activities as directed.

Skills & Experience:

• Between Seven and 10 years of total experience;
• Two to five years’ experience in a similar FMCG category;
• Marketing Degree studies;
• Proficiency with Microsoft Office package – Excel, Powerpoint, etc.

  Functional Knowledge & Skills

• Trade marketing;
• Customer engagement;
• Account management;
• Field operations;
• Experience in managing cycle planning.

Managerial & Interpersonal Skills

• Motivating, coaching and developing people;
• Developing and maintaining relationships with customers, external suppliers and commercial partners;
• Negotiation and influencing;
• Good planning and marketing trends analysis skills.